51% of B2B software buyers now start vendor research in an AI chatbot, and 69% end up choosing a vendor they did not expect. The shortlist is being written somewhere your content cannot reach.
Gartner says just 130 of thousands of 'agentic AI' vendors are genuine. Here's how to tell - before your project joins the 40% set to be cancelled.
Nearly half of AI marketing implementations disappoint. The difference between success and failure isn't the technology - it's what you do before buying it.
Lean teams are generating higher quality leads at greater scale than traditional counterparts using AI-powered tools and automation platforms - with a few smart tools and a human or two in the loop.
AI is no longer the flashy new toy in marketing. It's the blunt, practical tool you either wield or watch your competitors use to beat you senseless.